It’s a fact that mailing gone-aways and deceased names not only wastes money, but it also increases the environmental impact of any direct marketing activity. Now, more than ever, your valuable marketing budget needs to work harder for you and mailing people who will NEVER respond to your campaign is a waste of time, money and resources.
It’s also a FACT that removing deceased and gone-away names prior to mailing saves money. The chart below shows the MASSIVE SAVINGS which can be made by simply removing names which are known to be deceased or gone-away.
Data Cleansing Cost Comparison
With over 6 million people moving address every year and over half a illion people being registered deceased, your data can decay at a rate of about 7% per annum. So on a data file of 100,000 names there could be as many as 7,000 un-deliverables!
Screening data prior to mailing also provides ADDITIONAL SAVINGS by deleting records not meeting the standards required to qualify for extra postal discounts under the new Royal Mail Sustainable Mail scheme, visit the Royal Mail website for more details.
W8Data will provide you with a clear and concise summary of your data, recommend the next steps and help you to make your data work harder for you. Just call 01489 796559 or email sales@w8data.com for your FREE data audit.
Tags: data cleansing service, savings
